Jan 142011

This evening I came across a Swarovski video on one of the company websites, http://www.swarovski.tv/.   Excited to have found it, I quickly started watching it.

Straight to the point, I felt the Swarovski video was confusing.  I read on the Swarovski site what the video is supposed to represent, their 115 year heritage, but I simply didn’t get it.

I did find a web site that goes more into depth about the storyline of the video.  Being “artisitically challenged” about the spot, I was pleased to find it broken down into something more understandable at Luxury Daily.

While I did find a number of positive comments on the internet, I still don’t care for the video.  I hope that if Swarovski does more videos, that they are light, bright, sparkly, happy, and that the plot/theme is more clear.

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