May 062011
 

When I wrote the articles about the Swarovski Mini Cooper and found pictures of it, I recall the the design being called the Swarovski Swanflower.  It consisted of four different sized Swarovski swans, sort of connected at the base of the neck, to create a flower like illusion.

Swarovski Swanflower decorations on the Swarovski Mini Cooper

Little did I know at the time, the Swarovski Swanflower was a design that the crystal brand trademarked in 2008.  On the Swarovski web site, the crystal giant announced that the Swanflower would be the new Swarovski logo in a 2008 article.

Swarovski Sunflower design on the Swarovski Monogram Cuff

While Swarovski continues to use the familiar swan on Swarovski crystal figurines, the Swarovski Swanflower can be found in various retired jewelry designs.

  • Swarovski Swanflower pendant
  • Swarovski Swanflower keyring
I was curious to see which feature Swarovski products included ‘Swanflower’ on their Swarovski corporate site.  41 items appeared in the search results.  Among the Swarovski Swanflower product designs, I found:

I’m wondering if this Swarovski Swanflower design will remain prominent in the jewelry and accessories lines or if perhaps we will ever see this Swarovski Logo on the crystal figurine products.





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