Sep 252011
 

It appears that Swarovski is putting a larger emphasis on the Men’s Collection in their marketing and advertising.  Today, when I was at the Swarovski web site, I noticed the scrolling marquis (below the huge Hello Kitty frame) now contains a section labeled “Especially for Men” “N the Skull” with a feature picture of the new skull accessory.

Swarovski Skull

Swarovski Skull

 

I think it’s great that men are becoming a target audience for product development, considering just how many male crystal collectors that there are.  As for the Swarovski Skull figurine, I’m still a bit shocked by the masculine figurine.

If you follow the link for Swarovski Men’s section, it leads to the first page of several for a Swarovski Men’s Jewelry line.  On this jewelry page, the 2 different sized skull figurines appear.  While I was surprised to find it mixed in with (men’s) jewelry, I was equally surprised that when I searched the store with the term ‘soul mate’  that the skull did not appear in the search results.  After all, the retailer that shared the new product with me indicated that it was a part of the Swarovski Soulmates collection.

In short, if you are looking to purchase the Swarovski Skull figurine, it may be easiest to find it on the Swarski web site by searching the term ‘skull’.

 


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