May 142011

Swarovski has opened its first boutique onboard Germany’s TUI Cruises’ vessel Mein Schiff 2.  Gebr Heinemann will own and operate this stand-alone Swarovski boutique, which is located at the Neuer Wall on deck 7 of the vessel.  I would imagine this boutique will be selling an expansive line of Swarovski jewelry and Swarovski crystal figurines.

Swarovski Boutique on the Mein Schiff 2
According to Daniel Swarovski Corp Vice President Travel Retail spokesperson Peter Zotti, the crystal brand has plans to open its next Swarovski boutique on a well-known English cruise ship.
Swarovski Boutique on the Mein Schiff 2

The architecture and decor of this boutique is “Crystal Forest” concept.  I found mention of other boutiques using the Crystal Forest concept, one of which is a flagship store on Oxford Street in the UK, one of Europe’s busiest shopping streets.  The idea of the “Crystal Forest” is to highlight the infinite possibilities of crystal and illustrates the company’s deep affinity with nature.

Being the owner of that Swarovski crystal boutique on a cruise ship sounds like a dream job to me!

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