Swarovski has uploaded a video to YouTube highlighting the re-opening of Swarovski Innsbruck nearly 2 weeks ago. According to the Swarovski video description, “A dazzlingly revamped SWAROVSKI INNSBRUCK reopened its doors on August 26. Located in the center of town in a historic building, the new store is a radiant modern shopping destination. Around four hundred guests assembled at an exclusive opening gala to celebrate the occasion.”
One thing I did notice in the video, were the “crystal-decorated” bugs. I didn’t know what to make of that, but the source articles below mention presenting the complexity of the world through the motif of a “fruit fly” and an oscillation between science and art.
I found so much information about sightseeing, the community, the renovation, that trying to summarize in a short post would not be possible. So instead, I’m going to provide a few of the best-quality links for our Swarovski Kristall Buzz readers to follow:
- Swarovski Innsbruck (a Swarovski microsite)
- Swarovski Press Release on the Reopening (pdf file)
- Article on the Reopending at an Innsbruck Community Site
Enjoy the highlights from the video on the Swarovski Innsbruck reopening!
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